Your Image in the Market
Your customers are swamped with hundreds of advertising and marketing images daily through the Internet, television, radio and print. This overwhelming marketplace presents your company's biggest challenge - being seen, heard, and most importantly, remembered. Having a strong corporate image or identity cannot be overemphasized. A corporate image or identity can deliver your company's service or product in a certain way, with a particular style, philosophy and level of quality.
How can you use your company's identity to get attention in a crowded marketplace?
Good identity starts with research, identifying the current image of your company, the problems that must be addressed by the new image and the way your customers perceive your organization now and in the future. Determine what sets you apart from your competition. Is it location, an extra service you offer, lowest price or extended hours? What does your company stand for? Determine what style fits the image you want to project. Is your style conservative? Would you like to project a sense of warmth and professionalism or fast-paced and high-tech?
Your personal style, as well as the style of your staff and the type of product or service you provide, will be important factors in your decision. Your identity should fit the vision of your company. Your image should be projected on everything you print, advertise, say and do. Use your logo or tagline on stationery, envelopes, invoices, cards, signage, web sites, advertising, brochures, uniforms, give-away items, etc.
Keep in mind that every experience a customer or potential customer has with your business, including phone calls, service calls and product performance, must reinforce and support your image. Be consistent. Use the same artwork each time your logo is reproduced and always use the exact same colors. You may have seen your logo and marketing styles over and over again and think they are stale but to the first time customer it's new to them.
How does your website incorporate your vision? I will tailor your site to effectively deliver your vision, your message and your goals. Or I can create an interactive application that will meet and exceed your advertising, marketing, entertainment or training needs.
Can you be identified? Do prospective clients remember who you are? I can help design logos, business cards, letterhead, and envelopes that will make you stand out - be remembered.
I will create brochures, posters, advertising materials and more. I can also help with getting your piece printed to your exact standards by working closely with professional printers who know the industry inside and out.
Let me help you create your next presentation complete with video, sound, animation, and interactivity. Use it to add an element of flair that will turn heads and demand attention.